Meet Emma from Devon. Last summer, she looked at her garden and realised she didn’t use a large part of it and saw more than just space for the occasional BBQ – she saw potential. Today, that same patch of land hosts a boutique garden studio that brings in more monthly income than her day job. “I never thought my garden could work this hard for me,” she says with a smile.
Emma’s story reflects a bigger shift happening across the UK. According to recent data, 28% of Brits are planning extended UK holidays in 2025, while 33% are eyeing up weekend getaways closer to home. It’s not just about saving on airfare – it’s about finding unique spaces that tell a story.
What Makes It Work? Three things keep coming up:
- All-weather comfort is crucial. Let’s be honest – our British weather isn’t always postcard-perfect. Your space needs to feel cosy in December and cool in July. Our garden studios come with top-notch insulation and climate control that guests rave about.
- Privacy is gold. “My guests’ top comment? They love having their own entrance and space,” says Emma, whose garden studio is booked solid through summer.
- Strong WiFi isn’t optional. In 2025, dodgy internet is as unwelcome as a leaky roof.
The Numbers Game (Without the Headache) Let’s break down Emma’s investment journey:
Initial Investment:
• eLodge Max Garden Studio
• Studio, Setup and Installation and fit out kitchen and bathroom
• Interior Furnishing
• Exterior landscaping
Total £30,000
The Revenue Picture: Premium Locations (like Emma’s in Devon):
• Summer peaks (Jun-Aug): £180/night
• Spring/Autumn: £140/night
• Winter months: £100/night
Emma’s First-Year Results:
• Peak Season (92 days at 80% occupancy): £11,040
• Mid Season (122 days at 60% occupancy): £8,418
• Winter (151 days at 40% occupancy): £5,134
Total Annual Revenue: £24,592
Running Costs Breakdown:
• Utilities: £100-150/month
• Cleaning: £200-300/month
• Marketing: £100-150/month
• Maintenance: £70-100/month
• Insurance: £35-50/month
Total Annual Costs: Around £7,000
“The numbers really stack up,” Emma shares. “After costs, I’m clearing about £17,500 annually – that’s nearly £1,500 extra in my pocket each month!”
The Smart Host’s Secret Sauce What makes Emma’s garden studio consistently booked? She’s tapped into multiple markets that most hosts overlook.
“I quickly learned that different seasons attract different guests,” Emma explains. “It’s not just about holiday makers anymore.”
Pro Tips from Emma’s Journey:
- Create something special “Think about how you can make something people will remember”
- Create Instagrammable Moments “I added a feature wall and some gorgeous lighting. The photos guests share do half my marketing for me.”
- Think Year-Round Comfort “The studio’s insulation means it’s cosy in winter and cool in summer. Guests notice and mention it in reviews.”
Getting Started: The Practical Bits Before you dive in, ask yourself:
- Is your site suitable? Consider access, space, and ground conditions.
- Have you got your budget sorted
- Do you need planning permission? (Only about 10% of our installations do)
The Support You Need Unlike other garden room providers, we’re not just about selling you a space.
Every garden studio comes with:
• 10-year warranty on design and structure
• 40-year roof warranty
• Full planning guidance
• Nationwide delivery and installation
• Eco-friendly construction methods
Looking Ahead The holiday let market’s evolving quickly. Sustainability isn’t just nice to have – it’s becoming a deal-breaker for bookings. Smart tech is making guest management easier. And unique spaces? They’re commanding premium rates.
While Emma’s success story is inspiring, please note that rental income can vary based on location, market conditions, and individual circumstances. Your journey might look different, but the potential is clear.
Three Ways to Get Started:
1.Book a Free Consultation Let’s chat about your space and possibilities. Our team will assess your site’s potential and guide you through options. Book your no-obligation consultation today.
2.Download Our Garden Room Investment Guide Get our comprehensive guide including:
- Planning permission checklist
- ROI calculator
- Interior design tips
- Rental platform comparisons
3.Flexible Payment Options Through our partnership with Ideal4Finance, turning your garden into an income generator is more accessible than ever. Spread the cost while your studio pays for itself.
Join Our Garden Studio Community Already have neighbours or friends interested? Our Garden Studio Community Rewards programme offers £500 in M&S or John Lewis vouchers for referrers, plus £750 off for new customers they bring our way.
Ready to transform your garden into a wealth generator?
Call us on 01482 738 915 or visit www.mygardenstudio.co.uk to start your journey.
Remember: The sooner you start, the sooner your garden can start working for you.
